Websites, AI, and lead systems that win small businesses more customers.
Root Labs designs, builds, and automates the systems that turn visitors into booked work — clean, shipped fast, and built to grow with you.
- Newberg, ORLocally based & owned
- 4Projects shipped
- 1 business dayTypical reply time
Trusted by Posh · Minute Maids · URLRay
Two ways we help you grow
Whether you're a local business getting found online or a specialized business scaling lead generation, Root Labs builds the system that fits.
Websites & local growth
Look credible, get found on Google, and turn visitors into calls and bookings.
- Fast, mobile-first website that converts
- Google Business Profile + local SEO
- Click-to-call, contact & lead-capture forms
- Quick-win automations that save you time
Industry-Specific Systems
Custom lead-generation and automation built around how your industry actually wins clients — from advisors to clinics to service firms. If your business has a specific way it finds and closes customers, I'll build the system that fits.
- Automated inbound + outbound lead capture
- CRM and follow-up sequences that run themselves
- Built around your niche and how you win clients
- Proven on a real, running client system
Shown by private demo — book a call to see a live system.
Recent work
A few of the sites and products built at Root Labs. Tap any card for the full story.
Posh
A high-end salon site that books seamlessly and loads fast.
View case study
Minute Maids
Gave the business its first professional web presence and a direct booking flow.
View case studyURLRay.com
An AI website-audit app that scans a URL and returns prioritized fixes — built end to end.
View case studyNot a client yet? See a full build for your trade.
Complete, working websites we built for fictional businesses — so you can judge the craft before you ever call. Real code, real performance scores, nothing mocked up.
- PageSpeed
- 98
- Accessibility
- 100
- routes
- 21
From first idea to live — and beyond
A clear, five-step path, so you always know what's next.
Discover
Design
Build
Launch
Grow
One developer, obsessed with the details.
Root Labs is a web development and AI automation studio founded by Colby Nelsen in Newberg, Oregon — built on the belief that great design and rock-solid engineering belong together.
Every project starts with your goals and your customers, then gets built to be both technically excellent and effortless to use — whether that's a website that converts, an automation that removes busywork, or a full lead-gen system that scales with you.
Colby Nelsen · Founder & Developer
What clients say
“Colby built our salon website from scratch and completely nailed the vibe we were going for. It looks high-end, books appointments seamlessly, and our clients constantly comment on how easy it is to use. I couldn't be happier with how it turned out.”
“Root Labs has delivered a beautiful website, which is a great tool to provide customers with relevant flyers and ideas. The team is very creative and confident. Root Labs delivers on time and is very responsive.”
Easy to start, easy to trust
Free 15-minute call
We figure out the right fit together — no pressure, no jargon.
Replies within 1 business day
Call or text the studio line; voicemail reaches Colby directly.
Clear starting prices
You get a plain quote before any work begins — no surprises.
Clear, honest pricing
Starting points below — every project is quoted after a quick call, so there are no surprises.
- Starter sites
- from $300
- Full business sites
- from $1,500
- AI & lead systems
- custom
Common questions
Let's build something that brings you customers.
Book a free call, or call or text the studio line — voicemail reaches Colby directly.
Call or text — voicemail reaches me directly · By appointment · replies within 1 business day
Stay in the loop
No spam — just occasional updates, relevant discounts, and early access to new apps and projects.Occasional updates, relevant discounts, and early access to new apps and projects.